Fashionable Discourses – WWD

'The Rage to Recycle' named after an ad for Maison Margiela (pictured below), showcases articles from 1990-2001 from WWD. Viewers are able to take the articles off of the rack, look at them, and put them back, playing with the idea of consumption and the concept of trying on sustainability as a trend rather than a lifestyle that one has to adopt.  Performance video reiterates the concept of consumption.

Creative Direction: Bella Stern, Yvonne Wojtas, Annie-Laurie Daniels 
Models: Bella Stern, Yvonne Wojtas, Annie-Laurie Daniels 
Styling: Bella Stern 
Set Design: Bella Stern 
Video Editing: Yvonne Wojtas